In the year 1959 -1990 when hindi cinema songs we only watch Doordarshan. Doordarshan was the prime source of News & Entertainment Television programme . Ramayana,Mahabharata, Circus, Hum log, World this Week etc so many popular Tv serials which people used to enjoy very much. Weekly hindi cinema songs like Chitrahar & Rangoli dedicated on music of Bollywood Hindi cinema. During this year of 1992 to 1995 free to air frequency of Satellite Television era had started by launching several private Hindi entertainment channels like Zee Tv, Star Tv & Sony Tv ..etc. Although this channels was showing hindi cinema songs & entertainment programme but at this period no any 24x7 Indian satellite music channel available in our country.
Free
to Air channels in India
Music Asia was India's first 24x7 music channel launched in the year 1997. This channel is the part of Zee Network. Later it was renamed Zee Music and finally Zing in the year 2009.This was the starting period of hindi cinema songs in satellite music channel.Free to Air channels in India where Music Channels have captured a large market in the satellite Television entertainment field. In all these matter, satellite music channel plays an active role. How can cinema reach to the more people , Hindi Music Channel plays a very important role in it. It's bring also a great commercial success to the Bollywood film industry .
B4U Music which is another most popular Hindi Music channel started in the year 1999 as a Digital free To air channel . At the beginning of the channel, the name was B4U and it was later turned into two channels like B4U Movies and B4U Music. B4U Music is most popular for Old hindi cinema songs of 70’s & 80’s and Romantic songs of 90’s.Almost all Hindi superhit songs of Kishore Kumar,Lata Mangeshkar,Md.Rafi,Mukesh,Asha Bhoshle have shown this channel .Every day Morning Masala at 7am to 8am and Awaaz De Kahaan Hai at 9pm to 10pm in night became the first favourite music programme of the largest number of a people Age group between 35- 60 years .
Various types of music channels are constantly coming to the satellite entertainment world but B4U Music,9XM,Masti and now MTV Base, SONY Mix is dominating a large market in this satellite channel field. Music channels have a important role for growing interest among the people in Hindi cinema.
The changes in the Indian music in Hindi cinema songs began from the ninety , when many talent basses came in this music industry. Talented singers, musician, song writer, composer etc covered the Hindi music & film industry. At that time, private satellite channels began to broadcast musical programme in front of the whole world. There was starting period of live events & stage performance where popular celebrities had come to join also. A new section of the Hindi cinema songs started to circulate in common people.
Satellite Music channel launched not only Hindi but the channel started in other regional language also. Many regional music channels like Ramdhenu TV Assamese,Sangeet Bangla,Sangeet Bhojpuri,Sun Music Tamil, Gemini Music Telugu, Surya Music Malayalam etc private music channels have covred state wise in this satellite television field. Popular south Indian company Sun Tv & Raj Tv have covered a large proportion of South Indian music & entertainment market by their own music channel.
Started to built music video album, pop songs etc. Mostly a mix of new tradition for Hindi commercial & classical music had started. As well as increase the level of financial progress by a growth of advertisement development.
Such programs show that the relationship of celebrity with the common people is more intense. In all these cases, satellite Music channel plays an important role. How can more people reach the cinema, Hindi music channel which brings a great commercial success to the Bollywood film Industry. This is added a new dimension to Indian cinema & music by create a positive effect on social and cultural improvement.
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